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Nov 26, 2014

Black Friday
I've been involved in the service/retail environment for a few years now and nothing has more infamy attached to it than Black Friday.  Ford has decided to bring the Swap Your Ride event to a close with the offer of an additional $750 rebate for Black Friday running from November 27th to December 1st.  Not so much a Black Friday only event but you get the idea.  For full disclosure Royal Ford is also being offered an incentive to sell certain models.  It is this I wish to share today.

So I mentioned in last week's blog post that the Royal Auto Group and by extension Royal Ford and Royal Honda want to be a different experience.  For most people, walking into a car dealership is a stressful experience.  We know people dread the salesperson, expecting coercion and tricks to sign on the dotted line.  This is fostered by many dealerships offering incentives through commissions or sales goals.  If this is unpleasant for you it is also unpleasant for us.  The focus becomes more of a Dealer vs Customer relationship rather than a partnership.  Coming to work everyday under these conditions can be very stressful.  Luckily at the Royal Auto Group everyone is on salary and our focus is on delivering what you want, not what is the most beneficial to us.

This brings us to the incentive Ford is offering.  The salespeople are to receive a bonus if they sell a certain model.
Is this in your best interest?
Is this in ours?
Myself and the Royal Auto Group would say the answer to both questions is no.
You feel you are being coerced by the salesperson towards the specific model and the salespeople compete with each other for customers.  Neither of these outcomes are desirable and does not add value to the experience.

So as an organization we have decided to ignore this bonus.  If we sell one of these units, the money will be put into a fund to be put to a better use.  The Royal Auto Group is always looking to help out the community so there will be good use for the fund.  We also have a few freebies we plan to give out so that fund may be used for that as well.  Do we have to do this?  We could just throw a party but is that any different than just paying the bonus out?

So let's make a real deal:  If you find that we are not adding real value to your experience call us out on it.  We take these responses very seriously as this points to something in our process that is not performing like it should.  Believe me, we will take steps to correct it as we are all invested in keeping the doors open and contributing to the greater good.

This takes us back to the whole premise of Black Friday. I personally have a strong distaste for all things related to Black Friday.  People competing to get the best deal on limited quantity, putting others at risk just to say they were the first to get the item.  Vendors having to control the throngs from destroying the business and each other.  It is not healthy for the community and victimizes it's members.

So am I saying that you shouldn't come in for the $750 bonus rebate if you are ready to buy a new Ford?  Of course not, take advantage of Ford's offer and view it as an act of generosity if you wish.  We will help you solve your need regardless of outside factors.  We will still keep working to add value to your experience.

Just please don't elbow old ladies out of the way when you do it ;)

Kirk Just
Communications Commando
Royal Auto Group

Nov 17, 2014

One thing at my short time so far with the Royal Auto Group I've noticed is Terry's focus on continually trying to improve the Dealerships.  Last week we brought in Gordon McGlinton and Heero Hacquebord from APT leadership over to Royal Ford for over a week to train some of the staff in Dr. Deming's philosophies.  This week more of us have traveled to Regina for another seminar.

Why does this matter to you, my dear reader?  In your own workplace or home you may have found that things could be better, more efficient, etc but have never really developed a plan or aim.  Hopefully by making the Dealerships more effective and efficient we can deliver to you the best product at the best possible price.

I'm sure that when you set forth to purchase a vehicle there have been doubts at the aim of the Dealership.  You may have encountered a commission styled Dealership who seem more interested in the sale.  With the Royal Auto Group we are more interested in the relationship.  We strive to be an easier experience without pressure.  Sales staff are on salary and are trained to deliver solutions, not a hunk of steel (or aluminum) with wheels.  We want you to be happy with the vehicle and have the support for maintenance down the line.  Because life happens.

Hopefully we are delivering, if not let us know on our Twitter, Facebook, Google +, or carrier pigeon if you prefer.  royalautogroup@terryortynsky.com is always there too if you want the more direct approach.

I'll try to stay on top of your requests in a timely fashion while in training, hopefully Gordon and Heero don't have access to meter sticks.

Kirk Just
New Media Manager
Royal Auto Group

Nov 12, 2014


Well it looks like winter has decided to start rolling in with all the cold weather we are currently experiencing so it is a good time to update everyone on the specials going on to make your winter driving experience better:
  • Currently at Royal Ford you can get a Winter Safety Package for free when you purchase a new vehicle during the Swap Your Ride event going on.  This package is also available for purchase from Service.  Just get in touch with our Service professionals to find the right mix of products for you.  Winter wipers are also available for $19.98.  These really help keep ice from collecting in the wiper blade.  Winter tire specials are also on.
  • Royal Honda has the It's Your Choice special going on right now where you can get the choice of either snow tires, remote start, extended warranty or even a snow blower with the purchase of a new 2014 Honda.  See the Honda Service professionals if you need advice on getting your vehicle ready for winter.
Winter is also forcing me to head inside in order to keep putting up content of our new and used inventory.  Quarters are going to be tight but there may be a new way to view the vehicles if everything works out.  As interesting as the Quicklane walls are to look at in the backgrounds hopefully this will look much better.  I also have a few tricks in mind provided the new software delivers as expected.

Keep warm,

Kirk Just
New Media Manager
Royal Auto Group

Nov 3, 2014

Hopefully everyone survived Halloween intact and are coming down from the sugar high.  If you follow our Facebook or Google+ (links below) you would have seen our posts of a couple of things from this past week:
  • We Scare Hunger donations were dropped off at the Food Bank.  Thanks to the Yorkton Regional High School for their contribution and all those who came down to Royal Ford with their donations.
  • The first annual Pumpkin Walk went off at Jaycee Beach.  See pictures from the walk taken by the guys at Honda on our Facebook.  It's posted to both Royal Ford's and Royal Honda's timeline so just pick your flavour.
  • Royal Ford's Mustang page should be going up shortly.  I'll provide a link here once it is ready.  Speaking of which the 2015 Mustang is available for viewing in the Royal Ford showroom and pictures should be up for viewing as soon as possible.  Keep watch on our Facebook, Google+ and Twitter for details.
I'm sure I'm missing something but I'll update the blog if it comes up.

Kirk Just
New Media Manager
Royal Auto Group


Oct 28,2014

For this week we have a few things to share:
  • Swap Your Ride at Ford is in it's Bonus Week.  Get an additional $500 off on top of the clearance pricing and the $1000 for Costco members!
  • The Gummie contest is still on at Honda and the Buy a Honda, Get a Honda event.
  • The 2015 Honda HR-V is on preview.  Read all about it here.
  • Get a preview of this week's Ford New and Used Specials here.
Stay up to date with what is going on by clicking the links to our Social Media channels below.  It's slippery out there today be safe and consider some winter tires, they really help!

Kirk Just
New Media Manager
Royal Auto Group

Oct 21, 2014

Currently at the Royal Auto Group we have a few new items to share:
  • Royal Honda just started up a new contest with the 2015 Honda Fit .  Come in and guess how many gummies are in the Fit for a chance to win a lease for a year!
  • Also at Royal Honda the Buy a Honda, Get a Honda event has started where if you purchase a new Honda you can receive a new Honda Snowblower!
  • At Royal Ford the Swap Your Ride Event is on (some details on the sidebar) with $1000 off for Costco members and a free winter safety package available.
  • We are still taking donations at Royal Ford in conjunction with the Yorkton Regional High School to donate to the local food banks.  Bring in any non-perishable foods to the new Accessory Truck in the showroom and we will take the donation over at the end of the month.
Click the links on the sites for our Facebook, Google+, Youtube, and Twitter pages.

Royal Decrees... it makes sense in my brain but I may work on that.  If you have any suggestions you can always drop us a line @ royalautogroup@terryortynsky.com.  If it's 3 in the morning we might be asleep but that shouldn't be a barrier for a good idea.

We Make it Easy,

Kirk Just
New Media Manager
Royal Auto Group